You may recall that we received some guidelines recently from Grand Lodge as to how we should tailor our Facebook approach. Here’s what we’ll be doing.
Our Facebook Page enables our Lodge to create an authentic and public presence on Facebook that, by default, is visible to everyone on the internet. Every person on Facebook, can connect with our Facebook Page and then receive our updates in their News Feed and interact with us.
Elks Lodges are listed as a 501(c)(8) tax free status with the IRS because we are not open to the public. Since we are a private organization, our public Facebook Page cannot be used to promote our Lodge activities restricted to our membership.
It’s been said that our benevolence is Elkdom’s best kept secret. On our Facebook Page we need to tell the public about why we are the Premier Charitable and Patriotic Organization in the Nation. There we can post events open to the public, our community involvement, patriotic activities, veterans services activities, information on how to join and how to rent our banquet hall.
Facebook Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content. Our newly created Facebook Group is linked to our Facebook Page; however, it’s a private group open only to Elks and their spouses. It’s here that we can promote our social activities, discuss Lodge business, share ideas, etc.
We ask that all our Lodge members and spouses on Facebook Like and Follow our Facebook Page and Join our Facebook Group. We would also appreciate your Comments on our posts as it will help to increase our audience reach.
We need your help to successfully pull this off. We already have four members on the team; and we need just a few more to get things rolling. Would you like to lend your videographic or social media skills and join our team in expanding our Lodge Facebook presence? If so, contact Jim Razz at 703-303-2672 or by email.
